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  • Eisha Pawar

5 things to optimize on an ecommerce website to drive sales

Updated: Oct 23, 2023

A customer’s journey through your ecommerce website should be smooth from start to finish to ensure a hassle-free user experience. This is the key to boost sales on your online shop.

Do you believe your ecommerce store is performing as well as it should? In the world of ecommerce, there is no such thing as obtaining perfection, but you may certainly aim to get as near to it as possible.

E-commerce optimization is all about making tiny changes here and there to improve the performance of your site and increase conversions. However, the question is what changes do we need to make?

Remember that changing the wrong things will not work; they will have little impact on your store's bottom line and may even harm its performance.

We've prepared this all-inclusive ecommerce optimization guide to help you better understand what adjustments to make and how they could affect your ecommerce store's conversion rate.

5 things to optimize on E-commerce Website

So let us quickly take you through the list to optimize your e-commerce website to drive home better conversions:

1. Tune Up your Product Pages

Product pages are one of the most important aspects of an ecommerce website. These are the pages where the users can purchase the products after getting a brief information about it. There are a few things that you can do to optimize your product pages for conversions.

Make sure that your product pages are easy to navigate and find. A customer should easily find what they are looking for by browsing through the list of products. Also, the images and videos should be of high definition. Because customers want to see what they are buying, so make sure to showcase your products in the best light possible.

Include detailed descriptions of your products. Customers should know exactly what they are buying, so don't skimp on the details. Offer multiple payment options on your product pages. There are more chances of customers completing their purchase when we provide them with multiple options. Provide customer reviews and testimonials on your product pages. Social proof can be a powerful conversion tool, so make sure to include it on your product pages.

2. Personalized User Experience

Personalizing the user experience (UX) is an excellent strategy to increase client engagement and conversions. However, eCommerce customisation, like most things in life, takes time and effort. It's something you can do throughout the user journey to make it relevant to every person who sees your site.

The correct eCommerce personalisation approach allows you to accurately define your user's behaviour during their purchase journey. In other words, by providing "personalized content" to your customers, you may increase conversion rates and increase client loyalty.

Personalization is critical in eCommerce because it allows you to reach out to prospects and customers in a more targeted manner. Personalizing your site will further aid the customers in finding exactly what they are looking for, faster and easily.

3. Mobile Responsiveness

In 2018, global mobile phone retail sales are expected to reach $2.91 trillion, which is a significant increase from the $1.67 trillion in sales seen in 2015. This growth is being driven by the increasing number of people who are using their mobile devices to shop online.

To ensure that your ecommerce website is able to capitalize on this growth, it is important to optimize your site for mobile devices. This means making sure that your site is responsive and can be easily accessed and navigated on a mobile phone or tablet.

Make sure that your website’s design is responsive so that it can adjust to different screen sizes.

Use large, easy-to-tap buttons and links so that users can navigate your site without difficulty.

Minimize the amount of text on each page so that users are not overwhelmed when they visit your site on a mobile device.

Include clear call to actions so that users know what you want them to do next.

Make sure that your checkout process is simple and efficient so that users can complete their purchase without any issue.

4. Optimize the price of the products

There are a few key things you should keep in mind when optimizing your ecommerce website for price comparisons. First, make sure you have a pricing strategy in place that is aggressive and competitive. Second, ensure that your product pricing is updated regularly and accurately reflects the current market conditions. Finally, consider using a price comparison tool to help you stay ahead of the competition and keep your prices in line with the market.

Using a price comparison tool is a great way to stay on top of the competition and keep your prices in line with the market. There are a few things to keep in mind when using a price comparison tool. First, make sure that you are only comparing apples to apples. In other words, don't compare your product's price to another product that is not comparable. Second, be sure to factor in shipping costs when comparing prices. Third, remember that the lowest price isn't always the best deal. Sometimes it pays to spend a little more for a better quality product. fourth, take advantage of features like price alerts so you can be notified when a competitor lowers their prices.

5. Coupons and Promotions

Coupons and promotions are a great way to drive traffic to your ecommerce website. However, if you want to optimize your website for these factors, there are a few things you should keep in mind.

First, make sure that your coupons and promotions are easy to find on your website. You should have a prominent link to them on your homepage, and they should be well-organized so that visitors can easily find what they're looking for.

Second, make sure that your coupons and promotions are easy to use. Visitors should be able to enter the code or click the link with ease, and the process should be straightforward.

Third, make sure that your coupons and promotions offer value. They should be relevant to your products and services, and they should be generous enough to entice visitors to take advantage of them.

Finally, make sure that your coupons and promotions are timely. If they're expired or close to expiring, visitors will be less likely to use them. Keep your coupons and promotions fresh so that visitors always have a reason to come back to your site.

As we've seen, product pages are much more than meets the eye. Displaying high-quality images that load quickly is vital, but for efficient product page optimization, you must also pay particular attention to the product details you present.

Many minor issues can have a significant impact on your eCommerce conversions, so review your analytics, heatmaps, and anything else that can tell you how users interact with your website. Pay attention to what market giants, such as Amazon, are doing with their websites.

Click here to read more blogs about how you can make your e-commerce business to perform better.

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