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For fast paced city of business Mumbai, where the time cost and speed makes a whole lot difference in every click counts so does in competition there ad automation is revolution as well as challenge. Welcome to the "Black Box" EraWe are officially in the black box era, where Google’s AI is at the helm of your account deciding who sees your ad, and what exactly they see, what headline, etc. Performance max campaigns (PMax) are key to this evolution. For a lot of brand managers

2026 will be the year that Third-party cookie era will be over by then. What was once at the heart of digital advertising: The ability to track someone online from a shoe store to news site, and back around through a social feed has been eviscerated, finally, between privacy regulation (GDPR, CCPA) and browser-level changes. For brands for which “creeping” is a strategy, the results have been catastrophic. But for forward-thinking marketers, it’s the most exciting time ever i

Gone are the days of "keyword-stuffing" that the Mumbai digital landscape was littered with in 2026. Mumbai as India’s financial capital has turned into a digital turf war. The answer to what "ranking" even meant has changed entirely thanks to SGE breaking scavenge full scale, Perplexity in the bounds of the fold of areas for what was called a rank and Google Gemini. These days, if looking for a way to free up resources to run SEO, you are not just seeking external help to bu

How users engage with the internet has changed permanently. The regular search results page (SERP) is a dynamic list of blue links in 2026. And if you launch your Google app on a mobile phone today, the first thing you'll see is not words but a full-length, swipeable "Short Video" shelf. This shift to video-first search is the largest disruption to digital marketing since the mobile-first index. That means the war for attention has shifted from the keyboard to the camera for