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For the fast-paced city of business, Mumbai, where time and speed significantly impact every click, ad automation presents both a revolution and a challenge. Welcome to the Black Box Era. We are officially in this era, where Google’s AI governs your account, determining who sees your ad and what they see, including the headline and other elements. Performance Max campaigns (PMax) are central to this evolution. For many brand managers and executives, PMax may seem counterintui