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2026 will be the year that Third-party cookie era will be over by then. What was once at the heart of digital advertising: The ability to track someone online from a shoe store to news site, and back around through a social feed has been eviscerated, finally, between privacy regulation (GDPR, CCPA) and browser-level changes. For brands for which “creeping” is a strategy, the results have been catastrophic. But for forward-thinking marketers, it’s the most exciting time ever i