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How users engage with the internet has changed permanently. The regular search results page (SERP) is a dynamic list of blue links in 2026. And if you launch your Google app on a mobile phone today, the first thing you'll see is not words but a full-length, swipeable "Short Video" shelf. This shift to video-first search is the largest disruption to digital marketing since the mobile-first index. That means the war for attention has shifted from the keyboard to the camera for