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Economic Times is India’s no. 1 business and financial news website. Launched in 1999, offers live 24x7 coverage of the economy, business, and markets from around the world, with a special focus on India. It has one of the largest online teams and updates more than 500 stories per day.

The Problem

ET wanted mass awareness campaigns for their main website.

The Solution

We helped ET with Programmatic Advertising services and help them achieve their desired brand awareness goals.

Media Used : 

  • Programmatic Advertising

  • DV360

The Impact

Winning Metrics

Total Ad Impressions: 4,09,018
Total Ad Reach: 1,67,401

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