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SEO VS GEO: How to Optimize Your Brand for Perplexity, ChatGPT Search, and Gemini

  • Writer: Keshav Bhanu
    Keshav Bhanu
  • 2 days ago
  • 5 min read

We are going through the biggest change in digital marketing since the smartphone was invented. The objective was straightforward for decades; get on the first page of Google blue links. But today, the search bar is becoming an answer engine. As signs of Search Generative Experience (SGE) start appearing, we have a new field to embrace: GEO (generative engine optimization) with tools like Perplexity AI, the new ChatGPT Search, Google Gemini etc.

But for the future, whether you are a SEO Expert or a Journalist, without learning how to stay relevant in 2025, the transition from AI for SEO to SEO for AI is not so much an option anymore but rather a matter of survival. In this deep dive, find out how your brand can embrace this change and why your best bet at successfully riding these new algorithms is a progressive SEO agency in Mumbai like Mad Result.


What is GEO? (Generative Engine Optimization)

Search Engine Optimization (SEO) is about optimizing websites for visibility in traditional search engine results, while Generative Engine Optimization (GEO) is the process of optimizing content to make AI models (LLMs) cite and recommend your brand in their responses.

For example, if given the query: What are the best digital marketing trends for 2025? a user could use ChatGPT. Answer is not just a collection of links but a synthesized response from the AI. GEO is all about making sure your brand is the "source" that the AI trust to build that answer.


SEO vs. GEO: The Core Differences

Conventional SEO highly depends on keywords, backlinks, and the technical health of the site. Although these are still important factors, AI SEO optimization means that a more complex approach is needed.

  1. Context over Keywords: Traditional search engine optimization is focused around a specific set of words that people enter into search engines. Intent and the conversation is where GEO comes into play. AI engines prefer interpretative responses over keyword density.

  2. Click to Citation: In SEO we look at Click-Through Rate (CTR). The Marketer Metric of success is in GEO, and it is the Brand Mention and Citation It's the new position zero: being the footnoted source in a Perplexity answer.

  3. From Static to Conversational: Artificial intelligence engines like Gemini and ChatGPT Search are honouring content presented in formats more akin to human conversation.


Optimizing for the Big Three: Perplexity, ChatGPT, and Gemini

AI engines have slightly different methods of "reading" the web. To master SEO for AI, you need to know how they differ from us.

1. Perplexity AI: The Researcher’s Choice

Perplexity works more like a research assistant than a search engine. It is able to crawl the live web and provide answers with citations.

Optimization Tip: Perplexity likes to see data and citations. Submit original research, whitepapers, and data-backed blogs to rank here as well. Make Use Of Bold Headings And Bulleted Points

2. ChatGPT Search: The Conversationalist

A while ago OpenAI had adopted a search feature straight into ChatGPT. This favors high-quality news and site authorities and long-form page structure.

Optimization Tip: Target the brand authority. Brand mentions across high-authority third-party sites: PR, guest posts, and industry directories. As ChatGPT frequently relies on its training data along with real-time web results, uniformity across the web acts as a catalyst.

3. Google Gemini: The Ecosystem King

Gemini: The foundation of the entire Google Workspace and Search ecosystem It rewards websites that already comply with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

Optimization Tip: Reinforce your AI SEO optimization with Schema Markup. Structured data allows Gemini to know exactly what is the content about (A product, review, "how to" article, etc.)


Actionable Strategies for AI SEO Optimization

In order for your brand to be the chosen one for AI engines, you have to embrace the four pillars of GEO.

1. Focus on Citable Content

AI models are trained to not "hallucinate" (e.g., make things up). Thus, they are more inclined towards content that has statistics, expert quotes and factual information. You can go deep into the blog but do not write a post that you can find in many other places, write post that has some insight level knowledge when writing blogs. This gives your site a primary location for AI for SEO.

2. Implement Advanced Schema Markup

Schema is a lot more than rich snippets these days. It is the "language" that AI bots use to classify your data Using JSON-LD schema, you are telling Perplexity, Gemini, and the other models exactly who you are, what you sell, and why you deserve to be considered a niche authority.

3. Optimize for Natural Language & Long-Tail Queries

Humans do not opt for a search engine of AI run by a couple of words: SEO Mumbai. Q: Which is the best SEO agency in Mumbai for a tech startup? Make your content answer these conversational questions (that have a specific answer to them).

4. Enhance Brand Sentiment and Mentions

GEO is more than what you have on your website, it is even what the whole web has to say about you. To have an idea about public sentiment, AI models read around Reddit, Quora, and specialized forums. Being active within these communities can increase your "trust level," particularly in the eyes of an LLM.


Why You Need a Specialized SEO Agency in Mumbai

This is a transition that is technical and quick from SEO to GEO. SEO for AI presents a mix of timeless technical abilities and new-age data science expertise.

Mad Result is not just any marketing company; it is an SEO agency in Mumbai that understand the science of LLMs. 

We help brands:

  • Check their content for AI approachability.

  • Keep building a profile heavy on citations vs. juice

  • Create Content Strategies to Rock Perplexity, Gemini & ChatGPT Search Results

Mumbai has a competitive digital landscape. It does not matter if you are a local business or a global enterprise being "AI-ready" puts you in the first-mover position that it is highly likely your competitors have not figured out to do yet.

The Future: Will SEO Die?

Short answer: No it is not dying. Long answer: It is changing. While traditional search will remain for transactional queries for quick results in the form of answers, GEO will rule for everything else for discovery and research.

But by using AI for SEO in your existing strategy, you are not only optimizing for a machine, but for how the modern human now prefers to search and find information quickly, accurately and in conversation with the search engine.

Conclusion

This is the biggest disruption of digital marketing in the history of the internet, the change from Search engines to answer engines! In this new age, changing course from keyword stuffing to authority building is a mandate to win. And by focusing on GEO Google, Perplexity, ChatGPT, and Gemini you keep your brand in the big game of the AI revolution.

Want to crush the AI search results? Join hands with Mad Result, the best SEO service provider in Mumbai, and we will make your digital presence future-ready.

Do the optimization work today or be lost in the dust tomorrow.



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