People Also Search For: What It Means & How It Works

Have you seen a section named, People Also Search For (PASF) popping up on Google after you click a result and come back to the search page? It's one of those features by Google for improving the user experience and will show you more search suggestions based on your original search query. But what is really mean "People Also Search For — and How Is It Work?

In this ultimate guide, we will discover People also search for (PASF), importance of PASF in SEO and how businesses and marketers can use PASF for better search rankings.

What is the "People Also Search For" Feature?

The People Also Search For feature from Google brings up related searches as soon as you click on a search result and then navigate back to the SERP. This action indicates to Google the user did not find exactly what he or she wanted and as a result Google may promote similar queries to the user as a means of improving the search experience.

So, for example, if you searched for best seo tools, clicked on one of the results, then went back to the SERP, you may see PASF suggestions that say:

Free SEO tools for beginners
Keyword research seo tools
Best paid SEO tools

By enabling users to browse more topical content, this feature promotes more in-depth exploration of subjects.

What is the People Also Search For?

PASF is generated in real-time depending on the user behaviour and newly searched keywords. Here’s how it functions:

User Clicks a Search Result - Each time a user clicks on one of the links from the search results, Google records it.
User Goes Back to SERP — when the user goes back to the search results page, Google takes it as this result probably did not fully satisfy the query.
Searches Related to Google Displays — Next, Google shows related searches, which are the searches that other people have made, in order to limit the search.

These recommended searches are based on:

Common search patterns
Machine learning algorithms of google
The context behind the original query on search

What does "People Also Search For" has to do with SEO?

If you are an SEO professional, People Also Search For is the mother lode of rich insights. It gives a massive insight on what users are looking for already, & what other queries they might be searching about. This is important because:

Keyword Research and Optimizing Content

PASF provides immediate insight into other potential related search queries. Using these types of terms helps to benefit you and expand your content strategy to compete for a wider set of related keywords and improve your search visibility.

User Intent Insights

Understanding user intent better with PASF terms. The other angles used by users while researching for information on a topic, appear when related searches appear.

Higher click-through rate (CTR)

When you optimize content to focus on PASF terms, you are essentially doing the work to get Google to rank your content higher as you are now aligning the content with the related PASF content, therefore driving higher organic Ctrs.

Reduced Bounce Rate

When you create content that answers PASF queries, users still leave your page to go back to Google to better their searches less.

Competitor Analysis

By keeping a pulse on the competitor-related searches for PASF suggestions, you can start to gather clues related to alternative keywords and areas in which you can potentially outrank competitors in non-branded search results.

Implementing "People Also Search For" to Your SEO Strategy

Identify PASF Keywords

It can be done with Google Search, Ahrefs or SEMrush to monitor your niche PASF terms. Type in your keyword, click on a result, go back to the SERP and you will see the suggestions.

Get precision on content with PASF keywords

Seamlessly weave in PASF queries into your content such as:

Blog posts
FAQ sections
Meta descriptions
Subheadings (H2, H3)

Write Content On PASF Questions

Every PASF suggestion is the search intention of a user. You might even write these out as standalone blog posts or specific book sections.

Use PASF for Internal Linking

With PASF queries, which you can use as a basis for internal links that direct individuals to relevant pages on your website, you can guide your users while also ensuring better website navigability.

Monitor PASF Changes

PASF suggestions are constantly updated by Google, depending on user behaviour. Monitoring these changes on a regular basis helps you beat the search evolution and fine-tune the content.

PAF: "People Also Search For" vs PAA: "People Also Ask"

PASF recommends possible questions for users, while PAA gives a simple answer in a question-answer-expandable format. Both of those features improve the user experience, but they do so differently.

The People Also Search For feature shows related queries to refine the search and it appears when the user clicks on a result and returns to a SERP. However, People Also Ask offers expandable questions with direct answers to help visual users find instant information quickly in the results page without any need for navigating elsewhere.

Both of these features are great for SEO, but PASF is amazing at revealing new keyword opportunities and optimizing content for search intent.

Conclusion: People Also Search For: What It Means & How It Works

Google People Also Search For is an essential feature for users and marketers alike. Knowing how PASF works and striking the PASF will help you to add more views, increase the chances of conversion, and improve keywords with the help of PASF tools.

Keep An Eye Out for PASF monitoring and SEO strategy evolution Using PASF-specific keywords in your content helps boost visibility, interactions, and rankings on search engines.

Get People Also Search For and see your SEO performance skyrocket today!