What Is Google Search Console and How It Helps SEO

Knowing how the website is getting along in this digital world is increasingly of vital importance. If you're an SEO pro, a marketer, or just a website owner; it can provide you with a lot of useful information for free using this one of the best free tools from Google — Google Search Console. But what exactly is Google Search Console and why is it all but essential for your success with SEO?

In this comprehensive guide, we’ll go over all of the important aspects of Google Search Console and teach you how to use it to improve your website’s search engine optimization.

What Is Google Search Console?

Google Search Console (previously Google Webmaster Tools) is a free service that helps you monitor and maintain your site's presence in Google Search results.

And in case you’re thinking what Google Search Console is, it’s basically your behind-the-scenes access to how Google sees your site. From performance statistics to indexing coverage problems, it provides useful data to improve your site performance and visibility.

Why Is Google Search Console Crucial?

So, you may be wondering, why is Google Search Console so necessary? Here’s why it is indispensable:

• It illustrates how your site looks in Google Search.

• It notifies you of indexation problems and crawl errors.

• It offers a glimpse into the search traffic of your site and user queries.

• It gives you the ability to submit sitemaps and monitor backlinks.

By providing you with this data, Google Search Console facilitates search engine optimization professionals to take informed decisions to improve their website pages as well as user engagement.

Google Search Console Features

Let’s explore some of the main features which make Google Search Console a great SEO tool.

1. Performance Report

The performance report will show you the queries that lead users to your site and also show:

• Clicks

• Impressions

• Click-through rate (CTR)

• Average position

Knowing that information helps you find your best keywords and see where there’s an opportunity to improve on a lower-performing one.

2. URL Inspection Tool

What is the URL inspection tool in Google Search Console? It enables you to see how Google has indexed a certain URL and if there are any problems.

You can:

• See last crawl date

• Check for indexing errors

• Ask for reindexing upon content update

This is handy to do after adding new content, debugging, etc.

3. Coverage Report

The coverage report lets you know which pages of your site have been indexed, and which have not — and why.

This report is crucial because Google cannot rank content which it has not indexed. Watching coverage errors can help make drastic improvements to your site’s SEO health.

4. Sitemaps

You can manually add your XML sitemap to Google. This helps Googlebot to get a grip on your site’s structure while crawling and it makes sure all the vital pages are being crawled.

5. Mobile Usability

Now that mobile-first indexing is out in the wild, the Mobile Usability Report zeroes in on barriers for showing your site to mobile users.

And if your mobile usability is poor, this can hurt your rankings, so better to fix these issues sooner rather than later.

6. Core Web Vitals

What Google Search Console is doing with Core Web Vitals It was a source of field data on what it’s like to be a user on your site in terms of speed, responsiveness and stability — all of which are ranking factors, too.

Conclusion: What Is Google Search Console and How It Helps SEO

So, what exactly is Google Search Console? It is a free but formidable tool that serves as a link between your website and Google. By monitoring how your site appears in search, spotting and fixing errors, and tailoring content to the needs of actual users, you can bring about far better SEO.

If you want to get serious about rising in the ranking and attracting more organic traffic (and give a good user), Google Search Console is the one Search Engine Optimization  tool that can do this and much more and it’s completely free.

It’s easily the smartest thing you can do for your digital presence, whether you’re a beginner or an SEO whiz.